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  • Are you a Massage Therapist that is Present during a Massage?


    As a massage therapist, are you present when performing massage therapy on a massage client or are you thinking about what you are going to make for dinner, picking up your children from day care or school, or what you will wear to go out that night? Are you always looking at the clock?

    In the book, the Art of Massage (1929), A Practical Manual for the Nurse, the Student and the Practitioner, John Harvey Kellogg, M.D. writes, “The touch of massage is not simply an ordinary touch or contact of the hand with the body, but is a skilled or professional touch. It is a touch applied with intelligence, with control, with a purpose; and simple as it is, is capable of producing decided physiological effects.  This procedure has three different forms of application; passive touch, pressure and nerve compression.”

    In order for the touch to be controlled means that you must with present with the tissue and listen to your hands which takes the massage therapist being present with the massage client at all times. If the massage therapist is thinking about other things other than being in touch themselves with their hands is just pushing flesh and are not connected to their massage therapy work.

    When applying applications of touch for therapeutic purposes, it is important that quiet is extremely important as well as being present. If the massage client is talking then they are in the sympathetic state and cannot relax into the parasympathetic state which is the goal of a relaxation therapeutic massage. The majority of massage performed in the massage field is a relaxation therapeutic massage.

    According to Dr. Kellogg, the massage client should be required to shut their eyes and should not be allowed to speak. The massage therapist should not engage in speaking with the massage client as the massage client is not a friend but a paying customer and be respected as such. All noises and disturbing causes should be suppressed, as it is desirable that the patient’s mind should become quiet as possible, and any disturbance influences sensory impressions of every kind.

    For the massage client to achieve the best relaxation experience the massage therapist must be present to apply this controlled, intelligent touch to be considered a professional skill along with a quiet, conducive and safe environment.

    At Massage Specialties CEUS we believe in effective, relaxation therapeutic massage therapy and why we stick to the massage specialties that have delighted human bodies and have been around for thousands of years. Massage Specialties CEUS does not believe in renaming the wheel, or attach any ownership to any massage specialty.  We provide information from the greats that placed massage therapy on the map along with massage specialties that have held their place time and are asked for by massage clients by name.

    Break away from the pack performing general massage therapy and become a massage specialist. Let us help you on your way to a rewarding massage therapy career by performing a massage specialty that massage clients know by name; reflexology, acupressure, Reiki, lymphatic massage, spa massage applications, aromatherapy, hot stone massag, thai massage, and Swedish massage and many other massage specialties.

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  • Massage Therapists Need to Police the Massage Profession to Protect Massage Therapy


    Are you familiar with the massage therapy informational website called Not in Our Name.org? This website tells the story of when massage therapy is permitted to go unchecked and state agencies just collect revenue without requiring responsibility through background checks, passport pictures on state licenses and finger printing. Perhaps California local law enforcement has had the right idea to protect massage therapists and massage therapy as a profession all along. Something has to be done if there are not enough health care jobs in hospitals or health clinics.

    Perhaps it is time to make massage therapy a real healthcare profession and require a healthcare professional to issue a prescription for massage therapy treatment. It would certainly put a bite in the sex trafficking trade because hopefully healthcare professionals would be less likely to take bribes and be bought off. Is there any other health care profession that does not work under a doctor’s supervision and protocol? This is another reason why massage specialties can be a solution to the dilemma plaguing the massage profession being overtaken by wolves.

    Get involved by informing your local legislators about what can be done to stop the dark side of massage therapy. Keep writing the Lifetime channel about how much they suck to represent massage therapy as prostitution in the show The Client’s List. Or, are the lobbyists trying to change the public perception of what is acceptable as massage therapy? This hurts massage therapy as a legitimate business and invites trouble. It also creates a hostile and dangerous environment for massage therapists. The public tends to generalize and when eyebrows are raised with one massage therapist it is thought that all massage therapists act in the same manner.

    How many Thai massage therapists, or Reflexologists, Reiki or Aromatherapists have been pegged with prostitution? Another reason why massage specialties can distant you from the general impression about massage therapy.

    Sure there shows like Nurse Jackie and shows like Scrubs that feature the problems or absurdity in medicine but the Client List on Lifetime does not portray an absurd or accurate picture of massage therapy and only the distorted picture of happy prostitutes with massage therapy licenses. The writers of the Client List do not tell the underlying story involving sex trafficking which is enslaved prostitution. The show of the Client’s List portrays massage therapists performing sex for fees as a voluntary decision which could not be any further from the truth when sex trafficking or prostitution is involved but then again television is not the truth slayers it claims to be.

    Since everything on TV is owned by a handful of owners which may explain why these few business moguls are trying to pass off prostitution as an innocent hand job and no harm is done. Write to those companies that sponsor their products on the Client List show and include petitions from other massage therapists, family members and friends that will no longer buy the products advertised on the show along with giving negative reviews to others on Face book and other social marketing websites. Money talks and you know what walks.

    Then there is the problem of real client lists in massage franchises that are on the rise. It is the duty of every massage therapist to abide by a code of ethics for the sake of their profession. Every massage therapist that turns their head or thinks they cannot make a difference should maybe find a new line of work and give up their official state license.

    State massage boards make millions of dollars in fees and can afford to perform background checks for those who own massage establishments, or offer massage therapy in their spas and salons. It may be better to feel a bit insulted having to go through the trouble of a background check or fingerprinting or putting a passport picture on a massage therapy license but it is better than feeling helpless by allowing those who sell their soul and profit from others misery involving them in sex trafficking, prostitution, violence and rape against their will under the guise of a licensed massage therapists.

    Not on my watch hopefully will be the new mantra for massage therapists who really are massage therapists to help others legally.

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  • Fall in Love with Massage Therapy All Over Again with a Massage Specialty


    Remember your first day in massage school and how excited you were to learn how to perform massage therapy or obtain a massage therapy license to be able to make a living? Well, fall in love with massage therapy all over again by learning a massage specialty to bring back the newness and excitement and advance your massage therapy career when you begin a new with your massage specialty career. Advance your massage therapy career with a massage specialty is the way to go!

    Massage Specialties CEUS can help you find the massage specialty to fall in love with. We offer many courses to help you explore which massage specialty is your true love waiting for you to discover while satisfying massage continuing education requirements. Step out from the crowd of offering generalized massage therapy and specialize in massage therapy. There are many fine massage specialty organizations which offer certification that want to support you specifically in your efforts.

    We have chosen our massage specialties courses by the amount of research and the most popular massage specialty that the public asks for the most. These massage specialties are the ones that the public seeks out the most. Who knows best than an organization that is dedicated to a massage specialty? Our courses include massage specialty organizations along with the latest research studies about that massage specialty to help you choose. Massage specialties are the wave of the future for massage therapy even though massage specialties have been around for thousands of years.

    Advertising is all about niche product advertising. Search engine optimization is all about niche product advertising. Your niche product is a massage specialty which separates you from the general certification competition of massage therapy. Why compete with Massage Envy or other massage franchises? They have an advertising budget greater than the average massage therapist can ever afford and basic offer general massage therapy sessions.

    Increase your massage therapy spotlight and results with a massage specialty. Massage therapy is not a one size fits all type of product. That is why there are hundreds of massage specialties for you to choose from and fall in love with massage therapy all over again. That is also why there are specific massage specialty organizations that are devoted to that massage specialty because dedication is the key.

    You have heard of the saying, “Jack of all trades and skilled in none?” Massage specialties help you gain respect you deserve and respectful notoriety from the public. Even the Asian and Oriental massage spas have separated themselves from the pack offering the services that they do. There are so many massage specialties to choose from; hot stone massage, reflexology, reiki, meridians, acupressure, aromatherapy, thai massage and the massage specialty list goes on and on.

    Do you want to be on a client’s list or do you want to own your own client’s list? You own your own clientele when you specialize in massage therapy. No strangers one one shot massage client because a massage specialty builds a steady and dependable clientele. Plus you have less competition. A massage specialty sends a clear message of what you offer so there is no misunderstanding in the services that you offer. Massage specialties explain themselves to the public. Potential clients will find you because of the clear message you are sending by specializing in a massage specialty.

    No longer will you have to explain that you do a little of this or that which you include in your general massage therapy session. A massage specialty says it all. The massage specialty you choose tells the story for you, loud and clear. A massage specialty is the way to advance your massage therapy career by falling in love with the massage specialty and massage therapy all over again.

    A massage specialty is great for when you are at the point of massage burn out. When you just cannot perform one more generalized massage therapy session, you will be refreshed and love to perform your massage specialty to your niche and specialized clientele for years.

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  • Why Massage Specialties?


    Because specialization is how the world works now and especially how the massage world has worked for thousands of years. Have you heard the saying a “Jack of all Trades?” Well, that is the kind of how a massage therapy routine is put together when you use a little bit of this and a little bit of that. When you really want to succeed in the massage therapy business you need to specialize just like in the healthcare field. When you go to a General Practitioner you visit the physician for a cold, or the first sign of pain, or a general check up and annual physical. However, if the General Practitioner Medical Physician finds something specific they will then send you to a medical specialist whether that is a pain specialist or cardiologist. Once the general practitioner medical doctor find a specific problem it is then the responsibility of a more educated, specialized opinion. One person can only know so much and that is why we have specialists to specialize and research in depth in that particular field. You are sent to the person that has collected the in depth specific education and knowledge for the type of help which is truly needed.

    The massage field is no different and this is the way it has operated for thousands of years. The different massage specialties represent the different needs of different human needs. Now that science has begun research studies about massage specialties this is exactly what the research studies have concluded about massage specialties. That some massage specialties are effective with some conditions but not with others. And then there are massage specialties that help the other conditions but there is no one massage specialty that fits all. This was the line of thinking for those developers of each of the massage specialties. Someone became frustrated trying to use a massage specialty that did not fit their needs or give them the results they wanted. A eureka moment finally came one day by tweaking this or that through their own research work that took painstaking time of tears, trials and errors for both the client and developer.

    That is why there are different types of massage specialties within specialties. For example, there are four specialty types of reflexology and each reflexology specialty addresses a different condition from an energy imbalance to a physical functional imbalance. There is not one essential oil but hundreds of essential oil scents because each scent treats a different host of conditions. If you just use one scent of aromatherapy all the time for all conditions then you are an expert in that one essential oils, but what about the rest of the scents and that is why it takes so long and the effort must be put in to became an expert. The definition of an expert is a person with a high degree of skill or knowledge of a certain subject. Becoming a massage therapy specialist will also prolong your massage therapy career.

    When you want to move up the ladder from being a general massage therapist practitioner it is the next natural step to become specialized to advance your career. Your clients and patients will even decide which massage specialty they want before making the appointment because of research they have already performed on their own. They will seek you out for your massage specialty as they are looking for an expert for that massage specialty from an article they read or from a friend who recommended that it worked for them.

    A massage specialty gives you a common bond with your patient or client. This special connection is above and beyond than just working with the general public performing massage therapy. As a massage therapy specialist you will be respected more than people rolling their eyes thinking those things that they do when you tell them you are a massage therapist. It is hard to fake performing a massage specialty and the more massage specialties you claim on your business card the less creditability it will actually be perceived by the public. How many specialties does a physician, or physical therapy or chiropractor specialize in? They are experts in one or two specialties and network with others to fill in the gap. This is the way you should operate your massage specialty therapy. Marketing with the above named professions is a great start to get your massage specialty practice started.

    It takes dedication, perseverance and confidence to become an expert in a massage specialty field and that expertise allows you to rise to the next level. This next level not only increases revenue for you but also brings you to the next level of professionalism along with being able to produce consistent results. You could be sought after as a speaker in your expertise or get involved with a research study to establish validity.

    In an era where products have their own specification like for example the iphone5 or Samsung Razor, a specific massage specialty gives you an identity in the field of massage to be sort after. No longer will you be listed in a general category performing a “jack of all trades” massage therapy session. Brand yourself with a massage specialty and become a massage therapy specialist. Clients will be seeking you out especially if you network with others. This is the way of success in the 21st century and oddly enough the way massage therapy has been performed for thousands of years.

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