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  • Massage Therapy In The 21st Century: All You Knead To Know Now

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    Let's be real.

    It is easy to think that massage industry is diminishing. However, data shows that Massage therapy in the 21st century is on the rise.

    At least 40% of household claim that they need massage because of their stressful life. In short, our life is busier from all the latest technologies that actually cause a lot of strains and stresses in our muscles. The massage industry has suffered from a lot of obscurity in the past two decades. That is because it is a sensitive subject matter. Most people are naked underneath their drape so it makes massage therapy a very personal and private experience. The relationship between client and massage therapist is a delicate one but has no many benefits for good health. For years, no one really understood all the benefits but everyone knew massage therapy just felt good.

    Most statistics will show those massage therapists do not make excellent salaries. That is not absolutely true. They are some high-end practitioners who earn a six figure salary incomes annually from the massage profession.

    Proof that massage therapy is not dead?

    Unlike a decade ago, massage therapy use is on the rise. Statistics from WHO indicate that by 2020, mental health issues will be among the factors that will be labeled as a disability. Most issues will be as result from the stress overload at work. For that reason, massage therapy will be indeed considered as the alternative to conventional medicine. Massage therapy is certainly more affordable than conventional medicine and more natural.

    In support of that data, over the recent years clinical studies have shown 43% of doctors are recommending their patients to seek message therapy to help to ease arthritis pain, or a palliative cancer treatment, along with aiding such conditions as asthma, digestive stress and others. That is because it promotes holistic relaxation for such conditions to help the body normalize.

    Additional clinical studies show that regular massage reduces blood pressure and increase blood and lymphatic circular. In short as people grow older and become seniors, the need for massage therapy becomes more vital to maintain good health especially when burdened with multiple conditions.

    For those reasons, according to the Aventis health care survey research:

    • 39.9% of patients love massage therapy because it is a way for them to relax and rejuvenate.
    • 27.5% of the patients need massage to help chronic physical ailments like arthritis, blood pressure and stroke.
    • 20.5% of people would want massage because it is way of preservation of their life.
    • 12.1% of amateur sports athletes need massage to help them recover from knee or leg injuries.

    Looking the current market demand and what to expect.
    Massage therapy is estimated to be an $8-$10 billion dollar industry that has a growth rate about 3% every single year. That research was done by American Message Therapy Associations (AMTA) in 2013. In the same survey, expectant mothers also wanted the same services to ease them from normal back pain and muscles tension in their pregnancy cycle.

    Looking at the current demand, an average massage therapist charges $70 per hour while a professional massage specialist in with high- end clients claims to make more than $189 per hour dealing with highly profile clients.

    The media and other sources claim the average of massage specialist earns average of $69,000 annually. That maybe the majority, however we have few six-figure hitters in this industry like Meagan R. Holub that position themselves as consultants and rake in more money that what an average massage practitioner earns.

    In light of that most practitioners either have an office or work in a well-known spa. Most of these service professionals rely heavily on repeat business for their growth of business.

    Most massage practitioners that start today will earn less. Not because people don't need the massage but because the massage industry has changed with one reason being massage franchises.

    When it comes to positioning, it is not all about being a massage therapist for everybody. That will make you a lowly income. To make it big in this field and move your income to a six-figure level, you need to be a sports massage therapist or market yourself with a couple of massage specialties. Chair massage is a massage specialty and can open doors in the corporate arena. Through corporate doors you may increase your private massage clientele or maybe find a job within the company.

    In short, what you earn in this industry will depend on how you differentiate and segment that market that you want to serve. Taking action to promote yourself through the web, social media to make your name and massage specialty service known.

    New rising opportunities in massage therapy today

    Over the last decades, things have changed. The traditional massage is fading slowly because everything has changed in the 21st century.

    And the good news is that the market steadily responding to every change that is taking place in the market. It won't surprise you today to know that there are different types of massage that are increasing becoming more popular and on-demand.

    If you have been learning about the massage therapy and you don't know the right place to start. The following massage techniques and types will help you have a head start.

    Swedish massage: 33.8% American love it and here is why?

    Swedish massage is still so popular today that any profession is capable to have piece of Swedish pie. People love it because it involves kneading as well as performing light to heavy strokes on the muscles. Great for seniors or those in Hospice, or a great relaxing massage for anyone.

    The resulting effect from all this motion movement of the hand is relief from muscle tension. It also energizes the muscles.

    The Swedish massage involves performing 3 strokes:
    • Effleurage: Involves a smooth, gliding strokes to soften tissues.
    • Petrissage: Involves squeezing, rolling and kneading the Effleurage.
    • Friction: Involving performing deep circular movement to tissues and layers so that they can rub against each other. This helps in increasing blood flow and break down scar tissues.

    Deep tissue massage: 33.8% choose this type of therapy.

    It is a therapeutic type massage that involves giving attention to specific areas of your body to relieve the client from chronic patterns of pain and tension. It is essential to persons who have muscle injuries such as back pain or sprain. Once deep tissue massage took the world by storm but now the public is realizing that deep tissue is not always the answer. Less is more.

    Sports massage: Made for sport professional and they account for 2.4%.

    From the name alone, sport massage is made for sport professional. They regularly need this type of massage to help revive from muscle or knee pain.

    However, in most cases sport massage is essential in the recovery of tissues or muscles. Special training is needed to work with athletes.

    Energy healing massage: 4.2% of the people want energy healing massage.

    Most people are not aware whether the energy healing massage exists. However, old folks in the ages of 60 to 90 will benefit from this kind of massage. (Remember 4.2% of the population is still millions of people.)

    How to breakout in the 21st Century Massage Industry?

    It is easy to blog and post data and statistics but this fails to tell you how to break out in the industry.

    However, I will have to admit one thing: Being a massage therapist is not an easy task. Eight hours of kneading somebody's body could end your career in two to three years because of the physical damage that accumulates over time causing burn out. If you want your massage therapy career to last a long time then you need to get massage therapy regularly, eat well and exercise.

    But, you love your professional just like everybody does. You want to make a living in it because you want to help. You want client to pay you because you have bills to pay and this demonstrates they appreciate the positive results that they are getting from you. Then here is how to become a productive massage therapist.

    Keep fit.

    Because of the constant muscle strains in the elbows, wrist, fingers and shoulder, you must eat health and keep fit every single day.

    You are already doing a lot with your hands; you should do the same with your whole body so that you become productive.

    Constantly Market You.

    No legitimate and ethical massage therapist can command a high income like $500 per hour. However, you can earn excellent income with expansion. Like own your own massage establishment that specializes in several massage specialties. The key is to offer something that massage franchises are not offering and positioning yourself through marketing to find the right niche people.
    For instance, here is a question you may want to answer.

    Who are you: A holistic massage therapist or a sports massage therapist?
    What are you known for (3 points): Relieving muscle tension and pain? Relaxation, energy work or working with a sport professionals. You need to know the area of specialization to understand how you can help folks accomplish their goals in your profession.

    Relevant information for your clients will help you make more money in this industry. If you have superb marketing techniques, you will have few clients, work less and command higher fees in this industry.
    Education and professionalism.

    A state massage therapy license is required which includes constantly educate yourself about your massage therapy specialty profession. Current education will help find out effective ways of meeting your clients’ needs and wants in competitive markets.

    The fact is massage industry is growing rapidly. This is why choosing a massage specialty will secure a loyal long term massage practice as a result of your marketing efforts. New massage methods are being reinvented every day but are all based on the original massage strokes thousands of years old. Massage therapy is here to stay and the secret to that goal lies in your marketing prowess and the perception of value you create in the industry.

    Sources:
    http://www.webmd.com/balance/massage-therapy-styles-and-health-benefits#1
    https://www.forbes.com/2006/02/28/massage-trends-pain-cx_sy_0301feat_ls.html
    http://blog.3bscientific.com/therapy_wellness/2015/01/the-future-of-massage-therapy-2015-and-beyond.html
    http://www.massagetherapy.com/media/metrics_massage_therapists.php

  • heres-what-happens-if-you-massage-this-point-on-the-ear1
    Ancient Chinese called this point Shen Men or “The Gate of Heaven,” because its treatment brings celestial energy to your body. Shen men is a deep, miraculous point that strengthens the overall health of your body, decreases stress and boosts the energy flow.

    This acupressure point also suppresses inflammation and addiction, and its treatment relieves pain in every part of your body. Massage the Shen men point on your ear to relieve stress Shen men or the Gate of heaven is located in the center of the upper third part of your ear.

    Using a cotton bud press this point and gently massage it.
    Breathe deeply.
    Then listen to your body carefully.
    Keep breathing deeply.
    When you inhale look to the left, and on the exhale look to the right.
    You will feel how your body calms down.

    Extra tips:

    Massage this point using your fingers.
    Massage it well every time you are stressed.
    You can also repeat this technique every night before you go to bed.

    For the full article click here

    See our complete Ear Reflexology Course for massage continuing education credit for your state massage license.

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  • Buddha Quotes For Your Soul

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    “Health is the greatest gift, contentment the greatest wealth, faithfulness the best relationship.”

    “Every human being is the author of his own health or disease.”

    “Do not dwell in the past, do not dream of the future, concentrate the mind on the present moment.”

    “In the sky, there is no distinction of east and west; people create distinctions out of their own minds and then believe them to be true.”

    “Three things cannot be long hidden: the sun, the moon, and the truth.”

    “To keep the body in good health is a duty… otherwise we shall not be able to keep our mind strong and clear.”

    “We are shaped by our thoughts; we become what we think. When the mind is pure, joy follows like a shadow that never leaves.”

    Fulfill your massage therapy career with a massage specialty. Let massage clients find you by standing out from the rest with a massage specialty. It's your clear path to a brighter future. Let us help you decide which massage specialty is right for you and earn massage therapy ceus online to renew your state massage license. Over 30 years experience has placed us on this path to connect with you.

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  • Passing Down Generations of Memories

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    Adding further complexity to our often mystifying genetic code, research from Emory University School of Medicine in Atlanta, Georgia has shown that it’s possible for information to be inherited biologically through our DNA. More specifically, their research shows that behaviour can be affected by events in previous generations which have been passed on through a form of genetic memory.

    Published a couple of years ago in the journal Nature Neuroscience, the findings of this study corroborates with other recent research in the field.(source)

    The study found that mice can pass on learned information about traumatic or stressful experiences to subsequent generations — in this case, the smell of a cherry blossom. These results could explain why people suffer from phobias, or why certain behaviours or thoughts are triggered by particular objects or situations.

    Massage therapy has the power to be a powerful healing therapy by replacing trauma trapped in muscle memory through therapeutic good touch. See our Meditation Massage Course for your state massage license continuing education renewal needs to help be present with your massage client.

    Read the entire article here.

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  • Is Deep Tissue Massage Really A Firm Swedish Massage?


    Absolutely! The majority of the public have been bamboozled in thinking that deep tissue massage is something different than a firm Swedish massage just using the forearms. When someone wants a real deep tissue massage they either seek a Rolfer, or Neuromuscular massage trained therapist. So many massage therapists burn out because they are trying to perform deeper tissue massage than what is needed to address the tissues. Unless your massage client is a body builder or professional athlete there is no reason that the average public needs deep tissue massage to be performed.

    Think about the layer of tissue which involves deep tissue massage. There are organized steps to opening up the body and deep tissue is one of the last steps involved when opening up the body when applying a logical progression than just performing deep tissue massage for the sake of it being called deep tissue massage. When a massage client comes to a massage therapist for the first time and demands deep tissue, they really have no idea what they are talking about. The massage client thinks they need deep tissue but have no idea what deep tissue massage is but has bought into the latest fad or have been brainwashed to believe they are not getting their monies worth.

    The term deep tissue massage came to be because too many massage schools had inexperienced massage instructors teaching and did not have a massage therapy practice over years because if they did they would know they are really teaching Swedish massage techniques properly. The inexperienced massage instructors taught Swedish massage as fluff & buff which could not be further from the original concept of Swedish massage.

    The term Deep tissue massage was really called soma massage therapy many, many moons ago. (Soma in Greek meaning body.) The term deep tissue massage is an advertiser’s term and a way to charge more money for a typical firm Swedish massage therapy session. Think about it, which term sounds more impressive, Swedish massage or deep tissue massage?

    Like super size portions of food, the public thinks more is better which is not true and why we have an epidemic of diabetes and obesity in this country. We are gluttons for punishment and that is the American way which we are coming to find out is only terminology for profit.

    Deep tissue massage is nothing more than using forearms in a Swedish massage. What massage techniques does a massage therapist use in performing deep tissue massage? The massage techniques used in deep tissue massage are effleurage and friction using the forearms and perhaps also performing myofascial release with the forearms.

    Swedish massage was developed by Per Henrick Ling and based on releasing muscles used by gymnasts. Do you really think athletes got relief if Swedish massage was fluff & buff? Per Henrick Ling was given an honorary doctorate from his development of Swedish massage, but before that he was jailed for practicing medicine without a license.

    He was jailed because doctors in the 19th century were afraid Per Henrick Ling was “healing” people and bypassing doctor’s services and indeed for the body to activate its own natural healing process must be opened up in order to relax to access the natural healing process and not drowned in medications.

    If students were properly taught Swedish massage techniques then massage therapists would be in business far longer than the average burn out rate which is now three to five years working full time. If massage therapists really knew what they were doing they would also be working for themselves in all different types of settings instead of working for massage franchises only receiving a cut of the fee.

    Massage therapy got lost when massage schools and massage franchises realized the huge profit potential and the low overhead needed for a massage school program and in a retail massage franchise.  Deep tissue is nothing more than truly understanding Swedish massage techniques and applications.

    The greatest success in massage therapy is as an independent massage therapist who has studied their craft and performs the art of massage instead of pushing flesh. We say these things because we care so much about massage therapists and feel so sad that they are breaking their hands and back while cutting their careers short but still have their student loans to pay.

    A light Swedish massage may be fluff and buff which still will produce great results because it is skilled touch and deep tissue massage is nothing more than a firm Swedish massage including range of motion, stretches and friction. Friction is the deepest stroke in massage therapy and if anyone tells you different has no idea what massage therapy is and making it up as they go along.

    That is why at Massage Specialties CEUS we chose to stick with the classic massage specialties and not get involved with fad terms or misconceptions. We know the truth hurts but we fully support the individual licensed massage therapist and their success which comes with massage specialization, even if that massage specialty is performing an excellent Swedish massage.

    “It is much harder to tell people they have been fooled, than just fooling them.” Mark Twain

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