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Monthly Archives: April 2013

  • Massage Specialties is Your Career Path for a Secure Future with Massage Specialization


    We have been blogging about massage specialties for years and now we see the larger players in the massage industry are also realizing the profit margin that a massage specialty can bring. It is time for individual massage therapists to claim their massage specialty right in the marketplace. We, at Massage Specialties have claimed that a massage specialty is the way to go to save your hands and to secure a long term safe massage therapy career path. More research and marketing companies are now making the claim that to specialize in massage therapy can better serve the public in one capacity or another. This is a sure sign that a massage specialty can also better serve the massage therapist for increased ethical revenue avenues.

    More research may be on the way that in fact performing repeated deep massage therapy may do more harm than good for the body especially with an aging population. This especially has been known to massage therapists for years which have cut short many massage careers from carpal tunnel, shoulder and back problems caused by performing deep massage therapy over and over again on the same client week in and week out. Deep massage therapy has been proven to cause muscle fiber tears on those in the best in health including athletes. Moderation is the key and performing massage specialty specialization is the career path to choose.

    The research comes from the Touch Research Institute at the University Of Miami School Of Medicine when they announced the finding of a study concluding that using moderate or light pressure when performing massage therapy can decrease pain with those suffering from rheumatoid arthritis in the upper limbs. The Touch Research Institute led my Ms. Tiffany Field, Ph.D. has been performing massage therapy studies for years and been a leading expert in her studies demonstrating the benefits of massage therapy specialization.

    It is the massage franchise Massage Envy who realizes the gold mine in massage specialization to separate themselves from the pack of massage franchises and has raised more than $1 million for Arthritis events as a national sponsor of the Arthritis Foundation Healing Hands division which is repaid tenfold in free marketing through press releases and association of doing good.  Is this great marketing or for philanthropic purposes? Only the Massage Envy media company knows for sure but either way massage therapists should jump on the band wagon and market themselves with a massage specialty through performing massage specialization to a specific population by age, condition, sport, hobby or massage specialty.

    Just to set the record straight as we always do at Massage Specialties CEUS here is what the Arthritis Foundation posted on their website about massage therapy: “Massage is not medicine. It’s a complement to your doctor-prescribed arthritis treatment. You should enjoy experiencing a massage, and it should not increase your pain or anxiety. Communication with your doctor and massage therapist beforehand can ensure that massage is right for you and help you achieve beneficial results. Remember: Massage should make your arthritis pain and stiffness feel better, not worse.”

    The month long chair massage study also found that rheumatoid arthritis sufferers appeared to have greater grip strength and more range of motion in the wrists, shoulders and elbows after receiving moderate massage therapy. This study was performed back in 1997 although from the new press release you would think it was a newly released study.

    Arthritis

    Field, T., Hernandez-Reif, M., Seligman, S., Krasnegor, J. & Sunshine, W. (1997). Juvenile rheumatoid arthritis: Benefits from massage therapy. Journal of Pediatric Psychology, 22, 607-617.

    METHODS: Children with mild to moderate juvenile rheumatoid arthritis were massaged by their parents 15 minutes a day for 30 days (and a control group engaged in relaxation therapy). RESULTS: The children’s anxiety and stress hormone (cortisol) levels were immediately decreased by the massage, and over the 30-day period their pain decreased on self-reports, parent reports, and their physician’s assessment of pain (both the incidence and severity) and pain-limiting activities.

    Less is more which is productive for the public but can help the massage therapist have longer lasting careers and feel more satisfaction than beating themselves up day after day performing deep therapy massage without a prescription when the research does not support the use of deep therapy except that the public has been bamboozled into thinking that deep is more and they are getting their monies worth only if deep massage is performed. This type of thinking is not the norm in the massage specialty world and why we have encouraged massage therapist to specialize and break away from the main stream organizations and associate with those in the know which is the off the beaten path massage specialty organizations. Deep is good when performing the trademarked therapy like Rolfing which is broken into segmented treatments and no two areas are repeated during the ten treatment session. Even John Barnes has lightened up with his brand of myofascial techniques through the years because the results demonstrated the need to do so.

    Massage lymphatic drainage therapy is a very light and very effective and is a great massage specialty to be certified in. Check out our massage lymphatic therapy course which lists the top organizations giving the massage specialty certification in that massage specialization.

    See the full list of Touch for Health research studies here.

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